Bringing Pilates into your Gym or Fitness Club: A Comprehensive Guide for Fitness Club Owners
We’ve entered an era of the Pilates Boom! The rise of Pilates in Sydney alone is a testimony to its increasing popularity amongst individuals seeking enhanced flexibility, core strength, and overall body health.
With the rapid growth of Pilates Reformer workouts in the fitness industry, it would make sense for any Gym Owner to want to capitalise on this trend! This guide will lead you through the necessary steps to launch your Pilates business successfully.
- Market Research and Specialisation Identification
Before stepping into the realm of Pilates, ensure you conduct extensive market research to identify your target demographic and local competition. Identify the niche you wish to serve, whether it be novices, athletes, prenatal or postnatal clients, seniors, or a combination of these. By identifying your niche, you can customise your offerings to suit the specific needs and preferences of your customers.
- Comprehensive Pilates Instructor Credentials
The cornerstone of any successful Pilates enterprise is its instruction. Ensuring your Pilates Studio classes are operated by certified Pilates instructors will both you and your clients are protected.
Ensure you obtain Pilates instructor certifications for yourself and your employees. Consider equipment suppliers which can offer training within the equipment package.
Pilates Reformers Australia offer onsite training through qualified instructors (Diploma level) whom have a Certificate IV in Training and Assessment. These short courses are designed to introduce those with Certificate III in Fitness (minimum requirement) to the Reformer Fitness. Courses are registered with AusFitness and training certification points are available.
A well-trained team will guarantee that your clients receive expert advice, nurturing their trust and allegiance.
- Studio Configuration and Equipment Selection (The importance of ISO certified Equipment)
Create an inviting and functional studio space that reflects the Pilates philosophy of movement is key to establishing a successful Pilates Reformer Studio. The first step in creating a functional studio space is to invest in premium Pilates Reformer apparatus.
Align-Pilates Reformers and Equipment come with ISO Standards (International Standardisation Organisation). Buying Pilates Reformer Machines and Equipment that are covered by ISO Standards provides your business with a range of benefits including:
- Business protection from any insurance enquiry
- A guarantee that your Reformers are high quality pieces of equipment meaning less maintenance and less hassle.
The second step in creating a functional studio space is to ensure your Reformers are well spaced out. Reduce the temptation to jam in as many reformers as possible. Allowing a space of 1.3 meters between reformer machines means your clients have the space to perform a range of Pilates exercise comfortably and safely.
- Membership Arrangements and Specialised Classes
Offer membership programmes that are adaptable to different client preferences and schedules. Most of your existing clients with an interest in Pilates will look to start on a trial basis testing the waters with 2 or 3 beginner classes to decide if Pilates is the right form of fitness for them. Any new clients with pre-existing experience in Pilates – either in a boutique Studio or Pilates focussed Fitness Club – will be looking to combine their Pilates Studio Sessions with their Gym memberships.
To cater to a variety of client needs, consider implementing tiered membership options with differing benefits accommodating various budgetary constraints. For example, offering a membership package that includes a set number of weekly Instructor led Pilates Classes in addition to the already included Equipment access would be a great way to build your Pilates Studio.
Additionally, consider offering specialised Pilates classes, such as prenatal Pilates or Pilates for rehabilitation, to expand your client base.
- Marketing and Customer Retention
Once you’ve sourced your certified instructors, ISO Pilates Reformers, you’ve setup a well-spaced-out Studio, and you’ve created your Pilates inclusive membership packages – you’re ready to hit the market!
Marketing the opening of your Pilates Studio within your existing gym is crucial to attract clients and create awareness.
- Create a Buzz in Advance: Start marketing well before the opening day. Tease the launch of your upcoming Pilates Studio on your social media platforms, website, and in-house signage. Use countdowns and sneak peeks to generate excitement.
- Special Offers: Offer limited-time promotions to entice new clients. This could include discounted first sessions, membership packages, or bundled services with existing gym memberships.
- Host an Open Day: Organize an open day style event a few days before the official opening. Invite current gym members and the local community to tour the new studio, meet the instructors, and even try a mini Pilates session.
Prioritise client satisfaction by providing individualised care, addressing their objectives, and monitoring their progress. Incorporate feedback mechanisms to enhance your services continuously. Organise workshops, challenges, and events to engage and motivate clients throughout their Pilates journey.
Launching a Pilates business within your gym can be a lucrative venture, attracting a new demographic of fitness enthusiasts and increasing your gym's overall revenue. You can position your Pilates business for success in this dynamic fitness landscape by undertaking extensive research, investing in instructor certifications, optimising your online presence, and providing exceptional client experiences. Adopt the mind-body philosophy of Pilates and engage on a journey to promote healthier lives for your clients while cultivating a thriving business.