3 Ways To Grow Your Pilates Studio
Running a successful Pilates studio is much more than simply providing great Reformer sessions; it's about keeping inspired, responding to change, and creating a business that matches your values. Whether you're in your first or tenth year, there's always room for improvement, evolution, and growth.
In a recent episode of the It's Family Business podcast, the Burgess' presented ideas gleaned from decades of experience—not only as long-time Pilates studio owners, but also as industry leading equipment suppliers through Pilates Reformers Australia. Their unique dual perspective has enabled them to collaborate closely with countless studio owners around the country, providing assistance, direction, and solutions at all stages of the business journey.
We've distilled their critical ideas into three effective techniques that have helped studios expand sustainably, meaningfully, and with heart.
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1. Diversify Your Class Offering
It's easy to get into the habit of doing Reformer sessions on repeat—but variation is a growth tool. Studios that use various pieces of equipment such as the Wunda Chair, Cadillac, and minor props (think soft balls, wrist weights, and wedges) provide more to their clientele and keep them coming back.
Your clients yearn for new experiences. A diverse class schedule not only improves retention, but it also establishes a distinct identity in a competitive market.
Consider offering a weekly "Circuit" lesson or a brief "Mini Series" centred on minor props or classical material.
2. Prioritise Instructor Development
Your instructors are your most valuable asset. The more supported, inspired, and connected they feel, the better they will perform for your clients. Ongoing education, whether through courses, mentorship, or events, keeps your educators motivated and evolving.
That's why events like The Pilates Expo are so beneficial. It's more than just a weekend away; it's an opportunity for you and your team to step outside of the daily grind, reconnect with the 'why' behind the work, and return with new ideas and renewed enthusiasm.
Pro tip: Bring your entire crew along to The Pilates Expo. The shared experience frequently leads to new ideas, closer cooperation, and a more robust studio culture.
3. Build a Brand, Not Just a Business
Your studio's brand should convey a story that matches your beliefs and connects with your target audience. Are you known for guiding newcomers? Championing classical technique? Creating a family-like setting?
From social media to signage, every touchpoint provides an opportunity to enhance your brand identity. And when your brand feels honest, it draws the proper customers—the ones who stick around.
Action Step: Ask a few regulars what they enjoy best about your studio. You could be amazed at what stands out to them (which is frequently your finest marketing material!).
Want Support on Your Growth Journey?
If you're ready to take your studio to the next level, or if you simply need some guidance on your next steps, we provide business consultations for Pilates studio owners. The first session is free, with no pressure or forced sales pitches. Just honest chats and practical advice from those who have been there.
And if you're going to attend the forthcoming Pilates Expo, now's the time to connect. Whether you're looking to learn, network, or be inspired, we'd love to meet you and your team there.
