Email Marketing for Small Businesses: The Strategy You’re Probably Neglecting.

Email marketing can be one of the most powerful tools in your business — but for many small business owners, it’s also one of the easiest to neglect.

In this episode, Kirsten and Cheryl break down how to build an email marketing strategy that does more than send the occasional newsletter. From growing your email list and creating automated email sequences to nurturing customers, increasing retention and ultimately driving more sales, this discussion is packed with practical strategies you can put into action today!

Using Pilates studios and boutique fitness businesses as real-world examples, we cover:

• How to grow your email list through website sign-ups, giveaways, collaborations and events
• Why email marketing can be more valuable than relying on social media alone
• The essential automated email flows every small business should consider
• Welcome sequences, reminder emails and win-back campaigns
• How segmentation and personalisation can improve engagement
• The 70/20/10 rule for planning email marketing content
• How often you should email your customers
• Why it might be time to rethink the traditional monthly newsletter
• The email marketing metrics that actually matter — including opens, clicks and conversions

Whether you own a Pilates studio, fitness or wellness business, clinic, retail business or another small business, this episode will help you turn your email list into a valuable marketing channel that keeps your business connected with customers — even when you’re busy doing everything else.

If email marketing keeps falling to the bottom of your to-do list, start here.